Focus Digital Ads Google & Meta Advertising
Facebook AdsMeta advertising
Google AdsSearch & Display
For insurance · contractors · home services

Your ads, built and run
by people who do this
every day.

One flat monthly price covers the whole thing — the account, the targeting, the ad writing, the creative, the management, and the ad spend. Pick Google Search or Meta. Cancel anytime.

Service Specification
Platform
OneGoogle Search or Meta
Rate
$500per month, all inclusive
Add-on
+$100Display or Instagram
Setup
$95one time, first invoice
Term
Nonecancel anytime
Insurance · Contractors · Home Services
$500/moAll inclusive
$95One-time setup
No contractMonth to month
01

The Offer

Most local businesses get sold advertising in pieces — a setup fee here, a management fee there, an ad budget on top, and a twelve-month agreement holding it all together.

We do it in one line. $500 a month, all inclusive. You choose one platform — Google Search or Meta — and everything needed to run it is in that number. There is a one-time $95 setup charge to build the account and the tracking. After that it is the same amount every month, and you can stop any month you want.

What "all inclusive" means

  • No separate ad budget to fund
  • No percentage-of-spend management fee
  • No creative or design charges
  • No reporting fee
  • No contract, no cancellation penalty
  • No hidden platform surcharges
02

Choose One Platform

The $500 covers one platform. Which one depends on how your customers look for you — people searching right now, or people you need to put yourself in front of. Each platform has one optional add-on.

Option A

Google Search

You show up when someone types what you sell.
  • Ad account built and owned in your name
  • Keyword research plus a negative-keyword list so you stop paying for the wrong clicks
  • Every ad written for you — headlines, descriptions, extensions
  • Service-area and hours targeting
  • Call tracking and form tracking
  • Bid and budget managed continuously
  • Monthly report in plain language
+$100
Add Display Ads
Your banner follows people around the web after they visit — news sites, apps, YouTube placements. Optional, per month.
Option B

Meta

You show up in the feed of the people you want.
  • Business page and ad account set up correctly
  • Audience built by radius, homeowner status, age, and interests
  • Ad creative produced for you — image, headline, body copy
  • Lead form or click-to-call, your choice
  • New creative tested against the winner, continuously
  • Retargeting of people who already engaged
  • Monthly report in plain language
+$100
Add Instagram Ads
The same campaign extended into the Instagram feed, Reels, and Stories. Optional, per month.
03

What's Included

The Build

  • Ad account created in your business name
  • Conversion and call tracking installed
  • Campaign structure and targeting set
  • First round of ads written and designed
  • You approve everything before it runs

Every Month

  • Your ad spend — included, not billed separately
  • A real person watching the account
  • Budget and bidding adjusted as results come in
  • New ad versions tested against the current best
  • Wasted clicks and dead audiences cut

What You Get Back

  • Calls and form leads sent straight to you
  • A monthly report written in plain English
  • What was spent, what came in, what changed
  • Ask for a change any time — no ticket system
  • The account stays yours if you leave
04

Pricing

Google Search or Meta — one flat rate
$500
Per month · all inclusive · no contract
SetupOne time, first invoice only
$95
Display Add-OnGoogle only, optional, monthly
+$100
Instagram Add-OnMeta only, optional, monthly
+$100
Contract LengthCancel before your next billing date
None
What you pickedFirst monthEvery month after
Google Search$595$500
Google Search + Display$695$600
Meta$595$500
Meta + Instagram$695$600

First month includes the one-time $95 setup. Nothing else is added at any point.

05

Ad Samples

A — Google Search Ads

Contractor · Roofing
roof repair near me
Sponsored
Summit Ridge Roofing · https://www.summitridgeroofing.com
Roof Repair Today — Free Inspection, No Obligation
Leaks, storm damage, and full replacements. Licensed and insured, 18 years in the area. Same-week appointments available.
Free InspectionStorm DamageFinancing
Sponsored
Cardinal Exteriors · https://www.cardinalexteriors.com/roofing
Emergency Roof Tarping — Crews Out Within 24 Hours
Call now and we will have someone on site today. Insurance claim paperwork handled for you.
Free Estimates · Insured & Bonded · Financing Available
Insurance · Home Service
home insurance quote
Sponsored
Calder & Boyd Insurance · https://www.calderboyd.com/home
Home Insurance Quotes — 12 Carriers Compared In One Call
An independent agent shops it for you instead of quoting one company. Most quotes back the same day.
Get A QuoteBundle Auto
Sponsored
Northline Heating & Air · https://www.northlinehvac.com
AC Repair Open Now — $89 Diagnostic, 24/7
No overtime charges nights or weekends. Repair credited toward replacement if you need a new unit.
Open 24 Hours · Financing · 10-Year Warranty

B — Facebook & Instagram Feed Ads

Home Services
NH
Northline Heating & Air
Sponsored ·
Most AC units die from neglect, not age. We will tell you straight whether yours needs a repair or a replacement — the inspection is free.
Facebook ad for an HVAC company: is your AC costing you a fortune, before and after photos of a condenser unit
northlinehvac.com
Book a free AC inspection
Learn More
Insurance
CB
Calder & Boyd Insurance
Sponsored ·
No medical exam and no waiting period. Pick your age band and see the actual monthly rate — it takes about a minute.
Facebook ad for life insurance: two million dollars of coverage, no medical exam, priced by age band
calderboyd.com
See your rate by age
Get Quote
Contractor · Roofing
SR
Summit Roofing Solutions
Sponsored ·
Nobody should have to sit through a sales pitch just to learn what a new roof costs. Tap how old your roof is and get the number first.
Facebook ad for a roofing company: here is what a new roof should cost, tap how old your roof is for instant pricing
summitroofing.com
Get instant roof pricing
Learn More

C — Facebook & Instagram Reel Ads

Insurance
Vertical reel ad for senior life insurance showing three coverage amounts and monthly rates
Get Quote
Home Services
Vertical reel ad for a plumber: one hundred fifty dollars off drain clearing plus a free camera inspection
Learn More
Contractor · Remodeling
Vertical reel ad for a remodeler: quartz countertop package, two thousand four hundred ninety nine dollars installed
Get Offer
06

Who We Work With

01

Insurance

Independent agents and agencies writing home, auto, commercial, and life. Search works when someone is shopping a renewal; Meta works for bundling and for reaching homeowners in a territory you already serve.
02

Contractors

Roofing, siding, windows, concrete, remodeling, fencing, paving. High-ticket work where one signed job pays for months of advertising, and where showing up first after a storm matters.
03

Home Services

HVAC, plumbing, electrical, pest, cleaning, garage doors, tree work. Emergency-driven searches all day, plus seasonal campaigns you can turn up and down without renegotiating anything.
07

Getting Started

Day 1

Details & Setup

We confirm your business information, your service area, and which platform you picked. The one-time $95 setup and the first month are handled here.

Days 2–4

We Build It

Account created in your name, tracking installed, targeting set, and the first ads written and designed for your business.

Day 5

You Approve

You see every ad before anyone else does. Change the wording, the offer, the photo, the service area — nothing runs until you say so.

Day 5–7

Live

Ads turn on. Calls and form leads come straight to you. First report lands at the end of your first full month.

08

Questions

Is there a contract?

No. It is month to month. Cancel before your next billing date and that is the end of it — no penalty, no buyout, no notice period.

Is the ad spend really included?

Yes. The $500 is the whole cost of running the platform you chose. You are not asked to fund a separate ad budget on top of it.

What is the $95 for?

Building the ad account, installing call and conversion tracking, and producing the first set of ads. It is charged once, on your first invoice, and never again.

Who owns the ad account?

You do. It is created in your business name. If you ever leave, the account, the history, and the data stay with you.

Can I run Google and Meta at the same time?

Yes. It is simply two plans instead of one — $500 each, so $1,000 a month.

Do I need a website?

It helps, but it is not required. We can run campaigns that drive phone calls or that collect leads directly inside a form on the platform.

How soon do the ads run?

Most accounts are live within five to seven days of setup. The main variable is how quickly you approve the first ads.

What if I want something changed?

Ask. Offers, wording, budgets across campaigns, service area, hours — changes are part of the monthly price, not billed as extra work.

Next step

We will transfer you
to our ad team to finish.

Stay on the line. We'll connect you to our ad team directly, where we confirm your business details, answer anything left over, and set the account up. Nothing is charged before you have agreed to it.